Carousel image of Martin Moth highlighting his work in digital health and his work methodology

What I do

Specialising in interactive digital health, I've extensive experience of digital development and marketing across both private & public sectors.


How I do it

Plain english, common sense solutions, developed with a twist of the unorthodox. Simply put, I avoid buzz-words and jargon and deliver what you and your users really want.

Carousel image of Martin Moth highlighting his experience

Experience

Interactive health tools
GDS (Government Digital Service)
Agile Development
User centered design (UX)
Product Management
Marketing
Partnerships
Team leadership
Man management
Award-winning apps, tools and games

Interactive health tools

Extensive experience of GDS combined with intuitive understanding of how best to translate requirements into successful online health tools.

GDS & Agile development

Seeing the big picture, meeting user needs, working in Agile manner within GDS framework.

Marketing

Extensive multi-channel marketing experience enables better productisation of interactive solutions.

Recent Work

Image of Heart Age tool
Heart Age Test

Led delivery of NHS.UK Heart Age test which tells you when you'll have your first heart attack.

Image of Martin Moth speaking at digital health conference
Digital Health conference

Presenting new opportunities for NHS.UK health tools at a digital health conference.

Image of concept drawings of Change4Life Sugar Smart app
Sugar Smart concept

Initial concept sketches for the hugely popular Change4Life food scanner app.

Image of NHS.UK symptom checker out of hours callback logic
Out of Hours callback pilot

Created the UX logic for Out of Hours pilot for NHS.UK Symptom Checkers.